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The story behind the brand
Locks Passion was born from this heritage: the desire to create a brand that truly respects Locks and those who wear them.
Origin
I was born into a Rastafarian family from Guyana, where everyone had Locks: parents, brothers, sisters, uncles, aunts, cousins.
For us, Locks are a way of life, an identity, and a quiet pride, naturally passed down from generation to generation.
Very early, I understood a simple thing: our Locks deserved better than hats that were too small and accessories designed for other hair types.
Method before trade
Paul, my father, a Rastafarian artisan with Locks that touch the ground, and Vanessa, my mother, also locked and my lifelong partner, embody the soul and ethics of Locks Passion.
With them, I learned that Locks are not just a hairstyle, but a way of being in the world, made of respect, patience, and creativity.
At 10 years old, my aunt taught me to redo the roots with crochet: this gesture became my first work tool and the basis of my method for maintaining Locks.
The Locks Passion adventure
Before accessories, I brought my method to the natural hair stages: salons, festivals, events dedicated to textured hair in France and Europe.
2013
Paris, France
Salon Boucles d'Ébène
Collab Nahnny Natural Hair × CILUW CréationsThe Salon Boucles d'Ébène has been the natural hair institution in Paris since 2009. I presented my hairstyling techniques alongside Nahnny Natural Hair Paris, a pioneer in Locks in Paris, and CILUW Créations, a jewelry creator for Locks. A foundational meeting between hairstyling, style, and identity.
2015
Paris, France
Foire de Paris
Locks Passion & Caribbean Town StandMy first own stand, alongside my father Paul and his rasta creations: two generations, one community. At the Foire de Paris, I discovered the extent of the demand: dozens of people with Locks left with products, advice, and the feeling that their hair was finally taken seriously.
2017
Paris, France
Natural Hair Academy
Collab Creme of NatureThe Natural Hair Academy is the leading natural hair event in France. I had the honor to work in collaboration with Creme of Nature in 2017, two years before being invited as a speaker. A key step of recognition by the professional ecosystem.
2019
Cologne, Germany
Summerjam
July 5-7, 2019 · Fühlinger SeeLocks Passion internationally. Summerjam is the major reggae festival in Europe. I brought my signature techniques and brand to a European audience passionate about Locks and reggae cultures. The buzz went beyond Paris.
At every meeting, I found the same request: advice and solutions truly designed for Locks, not adapted from other hair types.
Paris, 2018
In 2018, I launched my first DIY masterclasses in Paris to share my method and techniques with the Locks community.
A first on the Parisian market, crowned with success at every edition.
Six masterclasses and individual trainings later, more than 500 people have been trained in a clear, simple, and effective routine for their Locks.
My masterclasses had a clear mission: to transmit and educate.
Produced by En Perspectiv'
June 9, 2019
In 2019, I was invited to speak at the Natural Hair Academy, the reference event for natural hair in France.
For the first time, the Locks Passion routine was presented as a full method, designed for Locks and not adapted from other routines.
"This conference marked the moment when Locks Passion went from a community initiative to a brand recognized by the professional natural hair ecosystem."
2019 pivotal year
My unique hairstyles: grid, popcorn, heart style; travel across social networks and attract clients, hairdressers, and enthusiasts.
These techniques have circulated widely on social media. They attracted people with Locks from all over France, curious hairdressers, and natural hair enthusiasts. Above all, they allowed me to prove a simple thing: Locks are incredible and versatile. They are a field of expression.
At the same time, I obtained my CAP Hairdressing to formalize this expertise and affirm that styling Locks is a real profession, practiced with rigor and passion.
The product trigger
Locks Passion was born from a simple observation: if no one creates accessories for Lock users, we will do it ourselves.
Night caps, shower caps, accessories... each piece is designed for the texture, length, and maturity of Locks, then tested by the community before being offered for sale.
Today, Locks Passion is a brand, a method, and a community committed to Locks. It is also a network of partner hairdressers, trained students, and clients who share the same values: legitimacy, transmission, pride in wearing their Locks with the best tools to enhance them.
+500 people trained
6 masterclasses Paris · individual trainings
+100 Collab partners
Active LP network · dedicated WhatsApp group
Locks Passion Community
Legitimacy · transmission · passion
Active WhatsApp community
Clients · students · partners
With passion,
Angy
Founder of Locks Passion · Loctician · Lock user family forever
Join the Lock user family
Locks Passion gives you the tools, advice, and support of a Lock user family to wear your Locks with confidence, style, and pride.
